Capital One Software
Background
I was brought on to help grow and establish the Capital One Slingshot brand. At the start, it was basically just screenshots of the UI and some textural line art.
The big challenge with this was Captial One as a whole had a rebrand at the beginning of the year. Slingshots existing elements did not work within the new brand system and had to be thrown away. I’ve been working this last year in finding photography and metaphors that work to convay what slingshot is about.